One of the most pleasant surprises over the last decade has been the success of Amazon’s Platform as a Service (PaaS) offering, Amazon Web Services (AWS). AWS has enabled startups to develop their applications deploy them into the cloud and flexibly scale them up. At the same time, AWS has revealed some of the glaring …
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Lessons Learned at Oracle
Back in the age of the great dinosaurs, when I was a college senior, I debated going to Wall Street. I’d worked at Kidder Peabody and Co. for a summer, and in the late 80′s (Prior to the LAST major mortgage bond/finance-related crash), everyone wanted to be on the Street. To be young, footloose, well …
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Chicken-Egg, Egg-Chicken, Talk-Listen, Listen-Talk
Sometimes you need to talk, then listen. Sometimes you need to listen, then talk. Buzzient has always provided listening and reactive response. With Publish2Social we’ve added the capability to proactively talk. Talk-Listen Imagine you use Publish2Social to schedule a post about your new promotion to Twitter and/or Facebook. You use Social2CRM to harvest posts about …
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Echo Outside of the Facebook Echo Chamber
Facebook recently published a study on how information is diffused across Social Networks. The findings of the study suggest that while Facebook is an echo chamber, pushing out the same information to the same people who then share it to the same closely connected people, there is a whole set of weaker connections that are …
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The Three Phases of Enterprise Social Media
I’m recently getting pulled into a number of discussions about the direction of the social media market and how this affects enterprise computing. I would agree with skeptics of the “social enterprise” that this market segment is still evolving, but as with the business internet, the shift in consumer behavior to social platforms will ultimately require …
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Happy 2012! Two New Products Launching Today: Publish2Social and Social2Chat
We just took the wraps off of two new exciting products here at Buzzient: Publish2Social and Social2Chat. Publish2Social simplifies the social media posting process and Social2Chat connects social media posts to online chat sessions. Both continue the vision of delivering world-class social media tools and provide a perfect addition to our existing Social2CRM and Social2Enterprise …
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The 24th Social CRM Use Case: Loyalty
As a follow up to our webinar The Enterprise Social Customer featuring author Adam Metz (see replay and slides), we are publishing a series of posts to dive deeper on certain key topics. First up: Loyalty + Social CRM. Metz mentioned in our webinar the work he did with Altimeter Group around “The 23 Use Cases of Social …
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The “Social Media Reality Check” Reality Check
We recently received a email whitepaper download for a Report from ExactTarget titled “Social Media Reality Check: Are Customer Service Execs Wasting Their Time and Money?” (link here: http://www.destinationcrm.com/PDF/dCRMWhitepaper.aspx?IssueID=3069). With a title like that we had to read it right away. Basic gist is that they did a study with a few companies to see …
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“The Cloud is not Enough…”
Ok, so I stole that from the title of a James Bond film. The point of the title, however, is that with all the market conversation about social media in “The Cloud”, very little is being said about on-premise applications. The vast majority of business applications and application users are still working with on-premise systems. …
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Availability of Buzzient Enterprise for Oracle Siebel CRM
I’m proud to announce that very quietly over the summer Buzzient released social media support for Oracle Siebel CRM. You can see more about the product here: http://www.buzzient.com/wp-content/uploads/2011/09/Buzzient_Buzzient-Enterprise-for-Oracle-Siebel_OpenWorldSF11.pdf Why is this important? Well, with all of the noise in the marketplace about the cloud, it’s important for vendors to realize that the majority of CRM …
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