Using Social Media For Loyalty

Social Media for Loyalty Programs

More and more companies are leveraging the power of loyalty programs to create more engagement with their customers and improve customer satisfaction. Customers are turning to social media outlets like Twitter and Facebook to communicate about their experience with the products and services they use. It is critical to have processes in place to monitor and engage with your customers over social media to support your loyalty efforts and ensure the best possible experience for your customers. Buzzient Enterprise offers a unique set of features to harness the power of social media within Siebel and alongside your loyalty programs.

Increase Revenues from Loyalty Programs

Buzzient Enterprise can help you identify potential program members. Create leads from a post and track them in your CRM system. See how revenues from loyalty program grows via the social media channel. Track posts on different topics to monitor engagement. Uncover new fans turn them into program members.

Loyalty Program Launch Analysis

When you are launching a new loyalty program or feature, Buzzient Enterprise can provide a baseline and ongoing success metrics to help you gauge program performance.  Use Buzzient’s powerful sentiment analysis to calculate how your customers feel about your brand before, during and after launch. Compare overall Brand Sentiment against the Loyalty Program.

Deliver World Class Support to Program Members

Capture customer posts about your loyalty program, products, and services. Buzzient Enterprise can sort posts by sentiment so you can deal with the most pressing issues first. Create automated service requests in your Siebel putting these social media posts into existing customer support workflows. Buzzient Enterprise makes it easy to engage over social media with program members. With just one click, your support representatives can Tweet back to customer and all of the interactions are instantly and automatically tracked inside Siebel.