Why is embedded social in “single screen” Siebel so important?
One App + Integrations = Power and Value
A key to the power of Siebel CRM over the years has been in bringing a wide range of integrations to the fingertips of the Siebel user. These integrations deliver the operational and actionable data the user needs to best support your customers by tying into your CRM system of record.A key to the value of those integrations and data is the efficiency and effectiveness they bring to the user through their delivery within the “single screen” of Siebel. Through transparent, embedded integrations, one app gives the user more power than many separate ones.
Billing data, product configuration information, proposal generation, master customer records, RMA details, asset management data, entitlements, emails and more could be coming from other systems. Yet it’s all presented within the users’ “single screen” Siebel interface so they in turn can provide your customers with the best service.
One App = Better Service
There is no launching of many different separate screens, no alt-tab’ing, no physical switching between apps. Users stay within their a single Siebel app screen that’s truly integrating with other sources of valuable data and critical information about your customers.
The result is the most effective and efficient user experience for both your Siebel users, and as a result, your customers.
Separate, Outboard Social Apps are Not Effective
Requiring Siebel users to use separate, outboard social apps is counter to the proven integration model.
Plus you’d incur additional overhead of training on those separate apps.
Don’t forget that means you also aren’t linking the social systems of engagement (and engagement history) with your CRM system of record.
And as with other data/information sources, wouldn’t that make your Siebel users less productive and therefore negatively impact customer service levels?
Not to mention your investments in other valuable Siebel integrations are virtually tossed aside by requiring a separate second screen for social.
Regardless of whether these separate, outboard social apps are messaging content into Siebel, they are not truly integrated unless they are embedded.
True Integration = Embedded Integration
True integration means external data, information and action that maximize customer service effectiveness are available to the user from within their single Siebel screen. When it comes to social, that’s what Buzzient Social CRM for Siebel delivers to you.