One of the paradoxes in building a large internet services or software company is the challenge of building a platform. That is, creating a technology base upon which your own applications are developed and run, but also can be used by your partners. A true platform enables the partners to create powerful services …
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Open Integration Approach – A Key is Options
We’ve been talking quite a bit about our open approach to enabling the social enterprise by leveraging existing (and new) enterprise applications. The natural question is, “ok, but how?” We’ll get into more detail in future posts, but at a high level we give you options. The key is social VISIBILITY, ACTION and ENGAGEMENT from …
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Closed vs. Open – The Battle for the Social Enterprise
As companies look to add social media to their internal practices, as a layer on their application infrastructure and as a new engagement channel, it’s clear that there are two very different schools of thought on open vs. closed architecture. In short, the two philosophies for the Social Enterprise are just as divergent as the …
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Enterprise Social Media and Platform as a Service (PaaS)
One of the most pleasant surprises over the last decade has been the success of Amazon’s Platform as a Service (PaaS) offering, Amazon Web Services (AWS). AWS has enabled startups to develop their applications deploy them into the cloud and flexibly scale them up. At the same time, AWS has revealed some of the glaring …
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Lessons Learned at Oracle
Back in the age of the great dinosaurs, when I was a college senior, I debated going to Wall Street. I’d worked at Kidder Peabody and Co. for a summer, and in the late 80′s (Prior to the LAST major mortgage bond/finance-related crash), everyone wanted to be on the Street. To be young, footloose, well …
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Chicken-Egg, Egg-Chicken, Talk-Listen, Listen-Talk
Sometimes you need to talk, then listen. Sometimes you need to listen, then talk. Buzzient has always provided listening and reactive response. With Publish2Social we’ve added the capability to proactively talk. Talk-Listen Imagine you use Publish2Social to schedule a post about your new promotion to Twitter and/or Facebook. You use Social2CRM to harvest posts about …
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Echo Outside of the Facebook Echo Chamber
Facebook recently published a study on how information is diffused across Social Networks. The findings of the study suggest that while Facebook is an echo chamber, pushing out the same information to the same people who then share it to the same closely connected people, there is a whole set of weaker connections that are …
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The Three Phases of Enterprise Social Media
I’m recently getting pulled into a number of discussions about the direction of the social media market and how this affects enterprise computing. I would agree with skeptics of the “social enterprise” that this market segment is still evolving, but as with the business internet, the shift in consumer behavior to social platforms will ultimately require …
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Happy 2012! Two New Products Launching Today: Publish2Social and Social2Chat
We just took the wraps off of two new exciting products here at Buzzient: Publish2Social and Social2Chat. Publish2Social simplifies the social media posting process and Social2Chat connects social media posts to online chat sessions. Both continue the vision of delivering world-class social media tools and provide a perfect addition to our existing Social2CRM and Social2Enterprise …
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