Social Media Affects Your Business
Facebook, Twitter, YouTube, MySpace, blogs, wikis, online forums – people are sharing more content than ever on the Internet. This affects every company, in multiple important ways:
- CEOs and the Board of Directors can get real-time insights into what customers think about their company, their products and their brands.
- CMOs need to think about what social media conversations mean to their brand equity, how it affects ad campaigns and competitive positioning.
- VPs of Sales will discover a wealth of new sales opportunities in these online channels.
- VPs of Customer Support are recognizing that more and more customers expect to get service through Twitter and other social media platforms. Web 1.0 brought e-mail and online chat as new support channels, and now the social media platforms of Web 2.0 are the next big thing in customer support.
- VPs of Product Development can get access to unfiltered, immediate customer opinions that tell them what people want from the next generation of their products.
- VPs of Strategy will find a new source of competitive intelligence that is more dynamic and immediate than anything else out there.
- Chief Risk Officers can get early warning signs about emerging critical issues.
- VPs of Channels/Alliances can monitor what customers are saying about channel partners and retailers.
To unlock all this potential, companies need a scalable, enterprise-class system. That’s why Buzzient created the Buzzient Enterprise™ Social Media Integration and Analytics Platform. Our sophisticated, patent pending technology helps you analyze what is going on in the social web.
And it seamlessly integrates with CRM systems and other business applications, so you can unlock the tremendous value of this new information channel in your existing business processes.
Buzzient's systems already track many leading companies in
- Technology
- Healthcare and Pharma
- Consumer products
- Financial services.
Social Media Is Everywhere
The Social Web is a huge revolution in communications and media. Internet users are spending more time on social web sites than on any other type of online application. Much of the content in social media is about products and services. There’s no bigger source of honest, direct and outspoken consumer opinion than social media sites.
But finding out what is really going on is hard. The number of different platforms and services is constantly growing. It's increasingly difficult to keep track of what's happening in this fragmented online landscape.
The Next Generation of Data Analysis
It’s a huge challenge to keep on top of all the activity in the social web. Simple monitoring, as offered by a number of "listening tools" is clearly not enough. The sheer volume of data requires a solid enterprise-class platform.
Social Networks are the new web, and social media is the new source of rich, actionable information for businesses. It's the next frontier in data analysis.
Buzzient Enterprise™ was built by experienced executives from the database and online marketing industry. Buzzient understands what the challenges and needs of large companies are.
We use enterprise-class, patent pending technology to harvest and analyze huge amounts of social media content. The social web is here to stay, and global companies need a solid platform to unlock the value of this new medium.
We already collect social media information for a variety of industries and companies, and we are constantly expanding our scope.
