http://www.buzzient.com/blog Enterprise-Class Social Media Analytics Fri, 05 Mar 2010 21:56:25 +0000 http://backend.userland.com/rss092 en Whew...things have been flying here at Buzzient, so much so that blog posting got pushed back. Just a few updates for our friends: - 6 new customer signings, including a bulge bracket investment bank, leading life sciences infrastructure company, SEO/SEM Agency, University and others. - Multiple new releases, including the Santa Release ... http://www.buzzient.com/blog/2010/03/quick-updates/ "That sounds great. Where do I start?" This is a common theme we hear. Let's say your company makes the business decision to take advantage of social media. But now what? Just figuring out where to begin can be a challenge. The focus of this post ... http://www.buzzient.com/blog/2009/12/leveraging-the-social-media-channel-crm-for-lead-generation-and-customer-service/ I still remember the moment in "Soylent Green" where Charlton Heston realizes that his daily meal was, well, organically-grown. Behind all the mystery and the technological miracles, there was the sudden realization that things are sometimes simpler than they seem up front. Even with the inexorable merging of CRM and social ... http://www.buzzient.com/blog/2009/12/social-media-is-made-of-people/ Back from a great OpenWorld experience.  It's amazing how Oracle has gotten the logistics for this event down to a science.  Even Tuesday's downpour didn't seem to have much effect, other than the venues scrambling for more rugs to keep people from slipping on slick tiles. Many have already posted about ... http://www.buzzient.com/blog/2009/10/oracle-openworld-and-social-crm/ Ok, forgive me, but I did catch at least a bit of "Lord of the Rings" this weekend, purely by accident. Inherent to the plot of the trilogy is that one master Ring united all of the individual Rings of Power. Each individual Ring packed a wallop, but you really ... http://www.buzzient.com/blog/2009/09/one-application-to-unite-them-all/ We've been predicting for quite a while now that mainstream business applications would eventually recognize the impact of social media. With the rate of user growth in social media exceeding that of any other aspect of the internet, any B2B(or B2B2C) applications vendor needs to have a strategy to reach ... http://www.buzzient.com/blog/2009/09/social-media-marries-crm/ There’s quite a bit of talk going on about the whether the cloud deployment model is the way to go for enterprises. (For our purposes, let’s say “cloud” refers to hosted or SaaS deployment.) I fall into the camp that says, “it depends.” According to Gartner: “Organizations potentially can gain ... http://www.buzzient.com/blog/2009/08/to-cloud-or-not-to-cloud/ We've been chuckling the last few days here at Buzzient about the "United Breaks Guitars" social media scandal. For those of you not aware, Dave Carroll of the band Sons of Maxwell released a video on YouTube skewering United Airlines for not only breaking his guitar as he watched from ... http://www.buzzient.com/blog/2009/07/united-breaks-guitars-or-why-listen-to-your-customers-the-first-time-they-call/ Years ago Walter Wriston, former Chairman and CEO of Citicorp, made a great observation: “Information about money has become almost as important as money itself.” Instead of money, the same could be said of social web content today. With a little adjustment to Mr. Wriston's quotation: “Information about social web conversations has ... http://www.buzzient.com/blog/2009/07/its-the-data-and-analytics/ With the recent backtracking by Google on discontinuing the free version of Google Apps for Enterprise, we've had a collective reminder of how valuable our data in the cloud can be. I heard through the grapevine of a number of folks beginning to look at alternatives to Google Apps.  What ... http://www.buzzient.com/blog/2009/07/content-in-the-cloud-is-just-as-important-as-cloud-apps/