Social Business Transformation Through Social CRM

Buzzient at Oracle Retail CrossTalk 2010

We’re speaking at the Oracle Retail CrossTalk conference this year. We’re humbled and proud to be a partner of Oracle, and enthusiastic about sharing our experiences with enterprise-class use of social media.

Retail is a logical vertical industry for social media applications; over 80% of US adults are on social media according to Forrester. In response, over 60% of retailers have implemented some sort of social media presence (Facebook, Twitter, MySpace). The real challenge is in monitoring consumer reaction to retail social media storefronts, and finding (a) a way to analyze the results and (b) and way to integrate the results with existing retail applications.

I’ll present my slides tomorrow after our speaking session, but look for more announcements from Buzzient in Retail, as well as with Oracle.

http://secure.lenos.com/lenos/emp/OracleCrossTalk2010/agenda.asp

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