Social Media…is made of…People!
I still remember the moment in “Soylent Green” where Charlton Heston realizes that his daily meal was, well, organically-grown. Behind all the mystery and the technological miracles, there was the sudden realization that things are sometimes simpler than they seem up front.
Even with the inexorable merging of CRM and social media analytics, I often get the question: “Why should we tie our CRM system to a social media analytics platform like Buzzient?”. This is a valid question; CRM rollouts have too often turned into multi-year affairs, with extensive customization and end user costs.
My response is pretty simple: regardless of all the hoopla and whiz-bang gadgetry that some are using to describe social media, it really comes down to the simple fact that social media is “made of people”. It’s not just about the content types, the ability to monitor MySpace, Facebook, Twitter, etc. It’s more important to acknowledge that behind every user handle there is a real person; a potential consumer, a purchase influencer, or maybe an existing customer. Listening and responding to these people isn’t a matter of being “cool”, it’s essential to the mission of CRM.
Therefore we at Buzzient will continue to drive innovation in how social media connects to CRM. We won’t stop until you pull the software from our cold, dead hands…(’props to Charlton Heston, RIP).