It’s the data and analytics
Years ago Walter Wriston, former Chairman and CEO of Citicorp, made a great observation:
“Information about money has become almost as important as money itself.”
Instead of money, the same could be said of social web content today. With a little adjustment to Mr. Wriston’s quotation:
“Information about social web conversations has become almost as important as the conversation itself.”
Information about where people are talking, who’s talking, how influential are they, what they’re talking about, how much they’re talking, their attitudes and opinions, etc. are all important data points. Also important is this information as it compares to the past. Are people changing where they’re talking, have their opinions changed, how much have they changed, why did they change, etc.
Unlike information about money, which isn’t necessarily available to you and me (other than our own dollars and cents to a certain level), information about the public social web is abundant. Monitoring can be a first step to see what people are saying, but deeper analysis is needed to really leverage this ocean of valuable information for business objectives.
Buzzient is dedicated to automated social media data harvesting and analytics. We provide enterprises with social media measurements that contribute to business strategy and tactics. We also recognize we don’t know your business like you do, and absolutely welcome working with customers to learn what additional metrics are important to you.