Enterprise Class IS different
With recent outages in the news from Salesforce.com, Google, and most recently Rackspace, it’s a great time to define what we mean at Buzzient about “Enterprise-Class” social media analytics.
To us, having come up in Enterprise computing companies such as Ingres, Oracle, Sybase and others, working with Enterprise customers means we have to live to a higher standard. It’s not acceptable if the service is down, or data is corrupted; someone could lose their jobs or worse. So, we have to design in all sorts of expensive things like redundancy, fail-over, storage management, that end users don’t really ever see until they really need them.
“Enterprise-Class” means that the brains in the box are more important than the coating of wax on the veneer. As social media gains acceptance with corporations, executives need to think carefully about whether the flavor of the month product really meets their needs long term.