Content in the cloud is just as important as cloud apps
With the recent backtracking by Google on discontinuing the free version of Google Apps for Enterprise, we’ve had a collective reminder of how valuable our data in the cloud can be. I heard through the grapevine of a number of folks beginning to look at alternatives to Google Apps. What should also not be lost in all this is the importance of the DATA in the cloud and not just the Apps. Whether the data is comprised of documents, spreadsheets or social media conversations, it’s extremely valuable. It needs to be protected and maintained for end users. It’s also a valuable source of analytics for companies that are trying to build stronger customer relationships.
The emotional reactions to Google’s scare on Apps reminds me of why we started Buzzient in the first place: we realized that applications might be the first thing people think about when they hear of the cloud, but the real gems are in the data. Making the data useful for business applications and business users is what we’re all about, and can provide a valuable resource for both companies and the customers they serve.
Our original research on Google Apps, including our pricing recommendations which Google adopted can be found here: